Medium

Arthur Gallego

In

The Startup

by

Arthur Gallego

·

Oct 3, 2020

The Delicate Equation of Celebrity Investors Unafraid of Controversy

Most brands prefer that their celebrities remain free of controversy, particularly when it comes to race, race relations and politics. But…

The Delicate Equation of Celebrity Investors Unafraid of Controversy

In

The Startup

by

Arthur Gallego

·

Sep 13, 2020

Fashion Retail’s Bad Problem With Good Math

Prime real estate and overspending have been trademark drains on fashion retail brands for decades. And yet, when a new or resurgent…

Fashion Retail’s Bad Problem With Good Math

In

The Startup

by

Arthur Gallego

·

Aug 3, 2020

“New Generation Soda” Has More Choices and a Lot of “POP”

The concept of what we consider to be a “soda,” is changing. For the past 20 days, soda has largely meant one thing: a sugary carbonated…

“New Generation Soda” Has More Choices and a Lot of “POP”

Arthur Gallego

·

Oct 26, 2019

Is Erewhon the future of the “curated” food and retail experience?

The trendsetting, pricey Southern California organic foods retailer has ambitious expansion plans outside the Sunshine State. I hope they…

Is Erewhon the future of the “curated” food and retail experience?

Arthur Gallego

·

Sep 17, 2019

She follows her gut: Health-Ade Kombucha co-founder Vanessa Dew on diversity, finding ‘your…

Vanessa Dew is one-third of the ambitious trio that co-founded Health-Ade, one of the top-selling kombucha brands in the US. She’s also an…

She follows her gut: Health-Ade Kombucha co-founder Vanessa Dew on diversity, finding ‘your…

Arthur Gallego

·

Jul 29, 2019

An UGLY journey: How a British sparkling water successfully made its way to the US and changed the…

In 2018, UGLY Drinks brought their pop art inspired drinks to the US. Co-founder Hugh Thomas updates us on the brand’s progress and his…

An UGLY journey: How a British sparkling water successfully made its way to the US and changed the…

In

Better Marketing

by

Arthur Gallego

·

Jul 27, 2019

The Rock’s Deal With Voss Shows Us the Future of Beverage Marketing

Hollywood’s nicest bad-ass now invests in designer water — you WILL drink up

The Rock’s Deal With Voss Shows Us the Future of Beverage Marketing

Arthur Gallego

·

Jul 3, 2019

Feeling the CBD entrepreneurial bug?

Stylish entrepreneur Jonathan Eppers explains how he built one of the coolest CBD beverage brands in the country.

Feeling the CBD entrepreneurial bug?

Arthur Gallego

·

Jun 19, 2019

Celebrities & The Beverage Biz

A history of deals that changed the beverage industry and what entrepreneurs need to know today.

Celebrities & The Beverage Biz

Arthur Gallego

Arthur Gallego

Gallego is a CPG expert and founder of Gallego & Co., a marketing firm specializing in F&B and based in Los Angeles, California. www.gallegoandco.com

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