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Akshay kumawat

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Powerplay

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Akshay kumawat

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May 19

Our product had outgrown our brand. The redesign was the smallest part

The behind-the-scenes of making the brand reflect what we stand for today, and making it ready for what is to come.

Akshay kumawat

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Jun 18

Can AI actually fix the traditional QA process for a designer?

Part of a series where I document the behind-the-scenes of exploring ways to unlock operational excellence and quality as a lean design…

Can AI actually fix the traditional QA process for a designer?

Akshay kumawat

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Jun 10

Here’s how you stop AI from making sloppy (so-called) branded decks

Part of a series where we document the behind-the-scenes of unlocking operational excellence and quality across design requirements as a…

Here’s how you stop AI from making sloppy (so-called) branded decks

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Bootcamp

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Akshay kumawat

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Jun 16, 2025

Shape Behaviour, Not Just UX: Applying a Growth Lens to Product Design

Growth design goes beyond UX . Observe users, focus ruthlessly, use behavioral cues. Small changes in copy/visuals = big behavioral shifts

Shape Behaviour, Not Just UX: Applying a Growth Lens to Product Design

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Powerplay

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Akshay kumawat

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Apr 29, 2025

Help Users realize the value your Product promises

How Value realisation framework has helped us think backwards from user’s end goal and make product self-serve in leading them to get best…

Help Users realize the value your Product promises

Akshay kumawat

·

Feb 12, 2025

How I prepared for my first lead design role in a startup

I took on the role of leading a design function for the first time in my career at Powerplay last year (read more about my decision here)…

How I prepared for my first lead design role in a startup

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life-at-jupiter

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Akshay kumawat

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May 28, 2024

Put Numbers in the Spotlight

Designing India’s Most Loved Financial App — Part 2/6

Put Numbers in the Spotlight

Akshay kumawat

·

Jul 1, 2019

My design process for an app that assists in shopping and exploring an unfamiliar city

How I approached a challenge aimed at creating a new product

My design process for an app that assists in shopping and exploring an unfamiliar city

Akshay kumawat

·

Jan 29, 2018

Hi There, I am Akshay Kumawat

I am a final year student at Indian Institute of Technology, Roorkee. Passionate about creating digital products that can make life of the…

Hi There, I am Akshay Kumawat

Akshay kumawat

·

Jan 20, 2018

How Appetizer ‘digitized’ Mess management system at IITR

How Appetizer ‘digitized’ Mess management system at IITR

Akshay kumawat

Akshay kumawat

Leading design at India's first construction app - Powerplay | Ex - Jupiter Money, Ola, Cleartrip | IIT Roorkee Alum

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