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I work in analytics, where my world sits at the intersection of business intelligence, data science, and decision-making. My background spans everything from shaping dashboard ecosystems to collaborating with engineering teams on data pipelines, modeling, and automation.

My work isn’t about buzzwords, it’s about clarity. I’m fascinated by how people interpret information, how algorithms influence decisions, and how a well-built visualization can change the direction of a meeting faster than a spreadsheet ever could.

On Medium, I write about:

Data visualization and the psychology behind it

Real examples of how analytics and light modeling shape business decisions

How to communicate insights to leaders who don’t speak “data”

Practical, applied data science (the kind people actually use)

The craft behind building dashboards, metrics, and interpretation

Technical leadership and navigating cross-functional work

The future of data roles and how the lines between BI, analytics, and DS are shifting

I care about the human side of data as much as the technical side. If you’re into visual thinking, applied data science, or the way analytics shapes real-world decisions, you’ll feel at home here.

Amanda Hrovat

Amanda Hrovat

Business Intelligence leader blending analytics, design, and behavioral insight. I write about the art of turning complex information into clear decisions.