Anshul Seli·Jun 4, 2022BCG MaThe BCG Matrix is a framework originally developed by the Boston Consulting Group that strategically measures a company’s potential…
Anshul Seli·May 21, 2022Top FMCG companies in the worldThis article covers the list of Top Biggest FMCG Companies in World. Nestle is the Largest FMCG Brands in the Globe followed by P&G…
Anshul Seli·Aug 4, 2021Target Marketing: The Basics of the 4 P’sTarget Marketing: The Basics of the 4 P’s
Anshul Seli·Jul 27, 2018Explanation of theBCG MatrixA BCG (Boston Consulting Group) is a marketing tool used to plan and organize a company’s product portfolio. In reality, it is a graphic…
Anshul Seli·Jun 16, 2018The voice of the customer — guideline or fallacy?Many companies are justifiably proud of their “Customer First” strategy: always the customer first. This is how important innovations are…
Anshul Seli·Jun 5, 2018Transform the customer’s voice into actionThe verbatim client in action” was the theme of this round table organized by ERDIL May 10 in Paris that I animated for the sixth year in a…
Anshul Seli·Jun 5, 2018Trust as a currency: the voice of the customer mattersCertifications help us in the jungle to separate the wheat from the chaff. Regardless of whether you are shopping in the supermarket or in…
