Tony Hancock·May 30, 2019Borrowing Cooper’s Brand Experience Workshop to Supercharge Stakeholder AlignmentAs a designer, you often meet stakeholders who say, “I don’t know how to describe exactly what I want, but I’ll know it when I see it.”
Tony Hancock·Nov 20, 2018The Art of the A/B Test: Statistics 101 for UX Designers & UX ResearchersIt seems like there is an increased desire for “T-shaped” people when hiring for designer roles. Companies are increasingly looking for…A response icon1A response icon1
Tony Hancock·Jun 22, 2018Hacking together eye tracking for your usability lab for less than $150I was lucky enough to catch a talk by Ben Babcock of jet.com last year where he walked us through his lab setup for interviewing users and…A response icon5A response icon5
