Atticus | Better Decisions·1d agoProspect Theory and Information DisclosureHow prospect theory explains why disclosing the benefits of SSN collection changes user behavior — and what it reveals about privacy…
Atticus | Better Decisions·1d agoThe Confirmation Page as a Task Dashboard: Designing for Post-Purchase ActionConfirmation pages fail because they are designed as receipts, not interfaces. Here is how task-oriented design turns post-purchase pages…
Atticus | Better Decisions·2d agoWhy Adding Controls to a Comparison Page Breaks the Decision FlowSorting and filtering controls on plan comparison pages seem helpful — but they disrupt decision flow, reset mental models, and quietly…
Atticus | Better Decisions·2d agoDesigning Address Entry That Doesn’t Make Users Give UpAddress input is one of the most abandoned form fields in UX. Here is why typeahead lookup fails users and what interaction design patterns…
Atticus | Better Decisions·3d agoMulti-Armed Bandits For CRO When Traffic Is UnevenIf your traffic comes in waves, classic A/B testing can feel like driving with fogged-up windows. Monday looks nothing like Saturday.
Atticus | Better Decisions·3d agoHow I Test Annual Billing Anchors on Pricing PagesKey takeaway Annual billing can change cash timing, discounts, and who buys. Evaluate the randomized groups over the same horizon…A response icon1A response icon1
Atticus | Better Decisions·4d agoHow Decoy Effect Pricing Changes Choice on Pricing PagesKey takeaway A decoy can change which plan people choose without increasing value per visitor. Keep comparisons clear and evaluate the…
Atticus | Better Decisions·4d agoFlat Primary Metric, Positive Downstream: A Framework for the Hardest Shipping Decision in CROKey takeaway A flat primary metric does not justify either shipping or rejecting a change on its own. Check uncertainty, the downstream…
Atticus | Better Decisions·5d agoBenefit Framing and Privacy: Explain the Trade-Off Before Asking for DataKey takeaway Explain why the data is needed, the specific benefit, and the trade-off before asking. Test whether that explanation improves…
Atticus | Better Decisions·5d agoA Practical Taxonomy of A/B Test Results: Seven Outcomes and What to Do NextKey takeaway Classify the statistical evidence separately from the shipping decision. Check validity first, then interpret uncertainty…A response icon1A response icon1
