Bert Shlensky·Jul 10, 2017FocusSmall business shouldn’t follow a google template. Nor should owners endlessly research alternatives or try executing multiple efforts…
Bert Shlensky·Jun 28, 2017A Great Idea Without Execution is HallucinationBusiness success tips usually focus on issues like goals, strategy, financial plans, branding, customer service, measurement, operations…
Bert Shlensky·Jun 6, 2017When to Hug and When to Prod?Balancing and considering hugging versus prodding can be a valuable tool in your management efforts. Hugging and support are critical for…
Bert Shlensky·May 19, 2017Differentiation Is Easier Than You Think…Here’s How!Most of us understand basic marketing concepts and the importance of differentiating ourselves from commodities. This is generally…
Bert Shlensky·Apr 25, 2017Segmentation, Markets, Measurement, Oh My! Key Concepts to Innovate Your BusinessExperts frequently focus on their ideas and execution. However, understanding your market can be just as critical.
Bert Shlensky·Apr 13, 2017Reality To Inspire Your Business Dreams, Not Destroy ThemNot having a tight grasp on the reality of your business could be the difference between success and failure. This article lays out some…
Bert Shlensky·Mar 27, 2017How Communicating Authenticity Can Be as Critical as the ContentBert Shlensky
