Cherie Hu·Nov 26, 2019What India’s music industry can teach us about paid YouTube views, musical regionalism and the…“[If] they’re paid views, call them paid views … Don’t say that 100 million people have ‘watched’ this video. YouTube is called an…
Cherie Hu·Oct 4, 2019Why now is a challenging time to start a music marketing agency“I’d be going to every decent [artist] management company on the planet trying to build them an internal digital, performance and growth…A response icon4A response icon4
Cherie Hu·Sep 24, 2019The Artist As Technology, Part 2: What Is Your “Whole Product”?Come for the music, stay for the… music? Think again.A response icon1A response icon1
Cherie Hu·Sep 19, 2019What does an artist-centric future for music-tech look like?“If artists were more in control of their own business … we would be in a really different industry.”
Cherie Hu·Aug 15, 2019Why music isn’t a top-two category on Patreon (yet)Artists’ revenue streams “look, sound and act really differently from a membership.”A response icon2A response icon2
Cherie Hu·Jul 29, 2019How artificial intelligence will do to music what Instagram did to photographyRethinking creativity and accessibility for music in a world where “there will be ten million songs a day.”
Cherie Hu·Jun 13, 2019What Stem’s upheaval reveals about music distribution’s new “middle tier”It’s no longer appropriate to talk about the music business simply as a hard binary between the mainstream and the long tail.A response icon1A response icon1
InBello CollectivebyCherie Hu·Feb 25, 2019Why Musicians Are Starting Their Own Podcasts — and Why the Podcast Industry Should Pay AttentionIn sidestepping media middlemen, artists are creating their own DIY music-media economyA response icon1A response icon1
Cherie Hu·Jan 10, 2019Why Spotify Is Not A Music CompanyAs investors have predicted, Spotify is actually betting on becoming the Netflix of audio — for better or for worse.A response icon12A response icon12
Cherie Hu·Nov 16, 2018Music & Esports in 2018: A Comprehensive TimelineA timestamped play-by-play demonstrates why the intersection of music and esports is one of the biggest entertainment business trends of…
