Deepesh Kumar·Dec 17, 2024The New Standard for AI-Native Product-Market FitFor decades, product-market fit meant building tools and hoping users would embrace them. The sequence was familiar: identify a need, ship…
Deepesh Kumar·Feb 29, 2024Google Analytics: The Misleading Compass of Marketing StrategiesIn the realm of digital marketing, we often worship at the altar of Google Analytics, treating metrics like page visits and bounce rates as…
Deepesh Kumar·Feb 16, 2024Unveiling the Journey: How Deep Dive Analysis Transformed Our Conversion StrategyRichard Feynman once remarked, “Everything should be made as simple as possible, but not simpler.” This guiding principle has been a beacon…
InBootcampbyDeepesh Kumar·Jun 26, 2023The Narrative of Web Apps: More Than Just Code and PixelsDuring my trip to New York City last year, I found myself stepping into a world I had already experienced through Airbnb’s web app. The…
InBootcampbyDeepesh Kumar·Jun 24, 2023The Paradox of Experimentation: A Dance Between Science and ArtIf you ever find yourself sifting through the organized chaos of an experimentation sandbox, you’ll notice something peculiar. It’s a space…
Deepesh Kumar·Jun 21, 2023The Tree of Knowledge: Experimentation as the Sole Path to ProgressIf human knowledge were an enormous, ancient tree, its trunk would be robust and unwavering, a bedrock of understanding built upon…
InUX CollectivebyDeepesh Kumar·Sep 20, 2018How tackling selective narrative could help design for trust in journalismIn the winter of 2008, I joined the campus newspaper of IIT Kharagpur, my alma mater. Despite being in an engineering institute catering to…A response icon2A response icon2
