DemandJump·Jan 10, 2019Planet Ads — A DemandJump MockumentaryThese poorly placed ads will likely wither to their death without finding a mate.
DemandJump·Jan 9, 2019How does DemandJump offer value to its customers?DemandJump offers value to its customers by uncovering the dynamic customer journey, allowing for Dynamic Journey Targeting. Dynamic…
DemandJump·Jan 8, 2019Avoiding Ad Fraud: A Byproduct of Considering Ad PlacementAd Fraud & Programmatic Advertising
DemandJump·Sep 24, 2018Make ads for humans, not impressionsLast week, we discussed the impact of poor digital ad placement on consumer experience. We addressed advertisers’ ability to create three…
DemandJump·Sep 24, 2018Why such low click-through rates?According to a 2018 SmartInsights report, the average click-through rate across all ad formats and display ads online is just 0.05%. And…
DemandJump·Aug 15, 2018Top 1000 internet retailers: how Nordstrom wins in eCommerce[This blog is inspired by an eBook we published analyzing Nordstrom’s online holiday strategy — for more insights and takeaways, download…
DemandJump·Aug 7, 2018How will GDPR and digital privacy impact online advertising?This summer’s hottest trend? Digital privacy.