InDesign Thinking BlogbyDesign Thinking·Jun 21, 2019Product and service boundaryTraditionally for a product company the user journeys that were focused on were the ones accrued during the usage of the product. With…
InDesign Thinking BlogbyDesign Thinking·Jun 17, 2019Prototype PyramidWhen interviewing customers you are trying to dig down to the emotional, social and functional value and contexts in which they make…
InDesign Thinking BlogbyDesign Thinking·Jul 19, 2018Unifying Hooked and Jobs To Be DoneIn Hooked it outlines 3 rewards:
InDesign Thinking BlogbyDesign Thinking·Jul 17, 2018Unifying Jobs To Be Done and Start With Why“Feeling hungry? Eat our chocolate bar, it’s full of oats and will keep you from feeling hungry for hours” ❎
InDesign Thinking BlogbyDesign Thinking·Jul 5, 2018Well defined products sell themselvesIntercom’s book on jobs to be done (JTBD) has a method called the Job Story which gains insight into the job the user is trying to do:
InDesign Thinking BlogbyDesign Thinking·Sep 17, 2017Boosting productivityIn a lot of business texts, you’ll be advised to work hard. But what does that mean? What is hard work?
InDesign Thinking BlogbyDesign Thinking·Feb 4, 2017How to build an MVPWhen making a film, animators are given a scene to bring to life. They discuss what this scene needs with the director and then start…
InDesign Thinking BlogbyDesign Thinking·Dec 10, 2016How to decide what to doHave you ever been in a supermarket, and tried to work out what queue is the fastest?
InDesign Thinking BlogbyDesign Thinking·Oct 16, 2016How to make your business more agileSuccess in a startup is all about searching, finding, and exploiting ephemeral opportunities — Steve Blank
InDesign Thinking BlogbyDesign Thinking·Oct 7, 2016How to work out what business partnerships you needA whole product is defined as “your core product plus any ancillary products that are required to sell to a mainstream market”.
