InExactly!byDmitri Lisitski·Sep 5, 2017Account-based marketing in 2017: Is it time to call it 2.0?Account-based marketing has been around for more than a decade, and is used mainly by black-belt CMOs of large enterprises. Now, two key…
InExactly!byDmitri Lisitski·Jul 14, 2017Are you proud of your content?A friend of mine told me the other day that he wouldn’t spam his clients with the white papers his marketing team creates. I was stunned by…
InExactly!byDmitri Lisitski·Jul 13, 2017Your high-tech PR sucks because the media are just like bookstoresSpreading the word about your product is incredibly hard. Experienced PR people focus on creating a great story that is attractive to both…
Dmitri Lisitski·Jun 22, 2017“X is the next Silicon Valley” is nonsense, so why do people continue talking about it?I came across a lecture by Sam Altman and Reid Hoffman in which they talk about the scaling up of high-tech companies. Essential elements…
