InThe Product MarketerbyEd Sawma·Sep 9, 20205 Questions to Design a Developer GTMAs everyone who sells to developers knows, developers hate marketing! So, how do you think of designing your product’s go-to-market…
InThe Product MarketerbyEd Sawma·Aug 14, 20206 Pricing Tips for B2B SoftwarePricing might be the most contentious go-to-market topic within a B2B software company. And, if it’s not contentious, you might be doing…
InThe Product MarketerbyEd Sawma·Aug 14, 2020Avoiding Org Structure PitfallsThere is no perfect org structure. Until you can accept that truth, you will forever be subject to the pitfalls of every attempt to…
InThe Product MarketerbyEd Sawma·Oct 13, 2018The Art of Feature Naming — Four Survival TipsNaming is hard. All kinds of naming is hard. Parents have a hard time naming babies. If you build or market a product you are passionate…
InThe Product MarketerbyEd Sawma·Mar 13, 2018Balancing Strategy and Execution — Support is the FoundationThe common advice seems trivial. Spend 80% of your time on execution, and 20% on strategy. However, the reality is something that can take…
InThe Product MarketerbyEd Sawma·Feb 9, 2018What Is Product Marketing?Whether you’ve found yourself in a job called product marketing (who really dreams of being a product marketer… really…), or you work with…A response icon1A response icon1
InThe Product MarketerbyEd Sawma·Feb 9, 2018A Voice for Product MarketingProducts and markets are two sides of a coin that every organization attempts to match. The term “product-market fit” came about to try to…
Ed Sawma·Oct 22, 2016An Ancient Diet, a Man of SteelThis is a short story about a man who has lived a very long life. His life changed dramatically over time, but his diet has remained…A response icon1A response icon1
Ed Sawma·Oct 16, 2016Are Potatoes the New Gluten?Most people just think of potatoes as a carb that maybe they should cut back on a little. They’re starchy, but they’re delicious. If you’re…A response icon1A response icon1
