I'm passionate about effectiveness. The 4 Acts (my book) is a distillation of the lessons I learned from my own research as well as from building and running a software business. I define being effective as making progress towards a desired outcome. This differs from being productive. Productivity is just about maximizing output and efficiency, without regard for direction. Effective action requires more than just productivity. It's also about reflecting on your goals and questioning what's important.

What I’m currently working on

📑 The 4 Acts Book → My definitive breakdown of how the world works and how to apply the knowledge gained from it ✉️ The Do-It newsletter → Every month I share what I'm working on and enjoying 📂 Notion templates → Like Life Goals OS. A complete goal-management system.

My background

I’m a techy with strong organizational and leadership skills: - Active within and founder of social impact initiatives since 2018 - From design intern to product manager to COO at Formelio. From start-up to scale-up to stay-up. 2018 - 2024 and running - Notion evangelist since 2020

What I believe in

- Accelerating Human Progress - Critical rationalism (Popperian & Deutschian Epistemology) - Optimalism & Effectiveness - Rational optimism



I seek to bridge the gap between complex theories and real-world applications by making dense information understandable, decision-making simple, and murky problems clear.