InInfoSumbyEllen Children·Jun 12, 2018The second party data opportunityOrganisations today have a one dimensional understanding of their customers. They understand their direct relationships, but know little…
InInfoSumbyEllen Children·May 31, 2018What is data collaboration?Data collaboration means analysing multiple independent datasets to gain the combined insight. It produces the same output as stitching the…
InInfoSumbyEllen Children·Aug 9, 2017Why it’s time dark data came out of the shadowsImagine buying a ring for £10, wearing it everyday for 30 years and then finding out it’s worth a massive £350,000. Well, similarly…
InInfoSumbyEllen Children·Jun 29, 2017CogX: How AI could shape the worldLast week, CogX — a conference promoting the exchange of AI-based ideas and innovations — looked to debate the impact of AI on industry…
