Nebojsa Radovic·Mar 3How Gaming Creative Principles Unlock eCommerce Performance on AppLovinLast year’s AppLovin eCommerce launch created a lot of buzz. The largest mobile gaming advertising network, which has been growing at…
Nebojsa Radovic·May 28, 2024SKAN Evolution: Future Enhancements to Optimize iOS Attribution for AdvertisersA few weeks ago, I wrote a short LinkedIn post on SKAN-enabled fraud. When I posted it, I had no idea it would capture so much attention…A response icon1A response icon1
Nebojsa Radovic·Apr 12, 2024The ROI of LifeA friend whom I’ve known for almost 20 years visited us a few months ago. What’s interesting about the relationships with people we’ve…
Nebojsa Radovic·Feb 8, 2023The Case of Playrix and why Product-Market fit is a moving targetWhen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. The changes shook…A response icon4A response icon4
Nebojsa Radovic·Jul 1, 2020Designing products with a Growth first mindsetIn the last few articles, I wrote about recent changes in the User Acquisition (UA) space and what is their impact on how we distribute…
InN3TWORKbyNebojsa Radovic·Feb 28, 2020How building a simple automation tool helped us fight creative fatigue“Creative is king.” “Creative is the most essential UA lever in 2020”. Creative this. Creative that. We get it — creative is important…
Nebojsa Radovic·Dec 3, 2019Why D7 ROAS might be the worst KPI to optimize towards since CPITwo months ago, during the UA Masters Summit in San Francisco, I interviewed some of the top UA professionals from the industry on the…A response icon9A response icon9
Nebojsa Radovic·Aug 28, 2019Why hypercasual is still winning the mobile distribution game?I noticed this morning that Jelly Shift is still the Top Free game which reminded me of a story that one of my industry friends shared…
