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Eric Seufert

Eric Seufert

·

Nov 7, 2019

Dear Mark Zuckerberg: Please don’t ban political ads on Facebook

Dear Mark Zuckerberg:

Dear Mark Zuckerberg: Please don’t ban political ads on Facebook

Eric Seufert

·

Jul 7, 2019

How I increased Mobile Dev Memo’s Google PageSpeed score from the mid-40s to over 90

A few months ago, I decided to update the dated design of my mobile advertising and freemium economy trade blog, Mobile Dev Memo (MDM)…

How I increased Mobile Dev Memo’s Google PageSpeed score from the mid-40s to over 90

Eric Seufert

·

May 9, 2019

Measuring advertising incrementality using Ghost Ads

Incrementality is the measurement of revenue that can be reasonably attributed to advertising spend

Measuring advertising incrementality using Ghost Ads

Eric Seufert

·

Apr 26, 2019

Diseconomies of scale in mobile advertising

Mobile user acquisition tends to suffer from diseconomies of scale

Diseconomies of scale in mobile advertising

Eric Seufert

·

Apr 19, 2019

Strategy must precede media buying in mobile advertising

“Growth strategy” may seem nebulous and vague, but it’s really not

Strategy must precede media buying in mobile advertising

Eric Seufert

·

Apr 11, 2019

Why analytics teams fail

An overview of common problems that analytics teams face with team composition, org structure, and incentives

Why analytics teams fail

Eric Seufert

·

Apr 2, 2019

5 tips for managing mobile marketing agencies

Working with mobile marketing agencies can be frustrating — here are five tips for managing that relationship

5 tips for managing mobile marketing agencies

Eric Seufert

·

Mar 27, 2019

How does LTV / CAC fit into a growth strategy?

This article explores the LTV to CAC dynamic and how a growth strategy is built around it

How does LTV / CAC fit into a growth strategy?

Eric Seufert

·

Mar 15, 2019

How large is the mobile gaming advertising market?

There are two ways to approach estimating the total size of mobile games advertising spend: top-down and bottoms-up.

How large is the mobile gaming advertising market?

Eric Seufert

·

Mar 13, 2019

The problem with the 30% platform fee on mobile in three charts

This article was originally published on Mobile Dev Memo

The problem with the 30% platform fee on mobile in three charts

Eric Seufert

Eric Seufert

Quantitative Marketer. Author of Freemium Economics (Elsevier 2014). Blogger at Mobile Dev Memo. All views strictly my own.

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