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Espen Getz Harstad

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Brandpad

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Espen Getz Harstad

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May 15, 2018

How to use your web-based brand guideline to grow your brand & company.

As a brand guidelines company, we know a thing or two about how digital guidelines can fuel brand growth. To help you get the most out of…

In

Brandpad

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Espen Getz Harstad

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Feb 12, 2018

From pre- to post-identity.

It’s been a couple of months since we had the first designers into Brandpad, and we are finally starting to get some real numbers on how…

From pre- to post-identity.

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Brandpad

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Espen Getz Harstad

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Jan 22, 2018

What makes a good brand platform?

Over the last year, there’s probably no one that has seen or analyzed the usage of more brand platforms (or guidelines or manuals or books)…

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Brandpad

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Espen Getz Harstad

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Jan 8, 2018

The official launch of Brandpad.

Today, on the 8th of January 2018, we are officially taking Brandpad out of our pilot program and opening up for everyone. It feels both…

The official launch of Brandpad.

In

Brandpad

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Espen Getz Harstad

·

Dec 6, 2017

What is the value of not making mistakes?

Last week a friend told me about what happened when his company brushed up on their brand identity, and how a simple distribution problem…

What is the value of not making mistakes?

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Brandpad

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Espen Getz Harstad

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Nov 27, 2017

A visual identity is more than its assets.

For a long time, hosting files in the cloud was a new and more practical way of distributing assets. For brand designers, this offered the…

In

Brandpad

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Espen Getz Harstad

·

Nov 8, 2017

Introducing Templates for Brandpad.

With templates, we are introducing a quicker way to craft a guideline. Instead of starting from a blank canvas, designers in Brandpad can…

Introducing Templates for Brandpad.

In

Brandpad

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Espen Getz Harstad

·

Oct 16, 2017

A future for brand guidelines.

So. Imagine that after some intense months, the brand identity project you’ve been working on is finally coming to an end. It’s been…

In

Brandpad

by

Espen Getz Harstad

·

Aug 16, 2016

Don’t mistake brand consistency for brand staticity

Earlier this year I read an article on Entrepreneur called Consistency Is King, Queen and All the Aces when it comes to branding. Sounds…

In

Brandpad

by

Espen Getz Harstad

·

Aug 12, 2016

Corporate identities are strategy

Each day, over 130.000 new companies are founded. That means that over 130.000 new brands are created every day either by default or by…

Espen Getz Harstad

Espen Getz Harstad

Founder, strategist and pasta maker. I usually write notes about what I want to remember. CEO of Brandpad.

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