InThoughts re: ThinkingbyMichael C. Foroobar·Mar 6, 2019Commander’s intentWhen large organizations attempt to navigate complex markets, leaders must focus on expressing clear and objective intent.
Michael C. Foroobar·Nov 17, 2017P&G (maybe) won the battle but Nelson Peltz was right; CPG must change fasterLast month P&G declared victory in the largest proxy battle of it’s kind. And this week Peltz claimed he’d won. While the final answer…
Michael C. Foroobar·May 20, 2016How marketers can increase quantity of quality using customer lifetime valueCustomer lifetime value has been an interest of mine for several years: cohort and survival analysis, revenue models, unit economics, and…
Michael C. Foroobar·Apr 25, 2016How to win with analytics is obvious but that doesn’t make it easyIt is rare to find a company today that does not talk about how data and analytics are key to their success. It is also rare to find a…
Michael C. Foroobar·Jan 28, 2016Changing the Twitter conversation (again)Earlier this week Shira Ovide made the argument that, despite the negative sentiment around Twitter in both tech and finance circles and…
Michael C. Foroobar·Jan 9, 2016The hockey assist and what digital marketers can learn from sports analyticsWhile Moneyball was a critical success it also made sports analytics more accessible to the general public. Digital marketing is not likely…
Michael C. Foroobar·Dec 11, 2015Data-driven attribution: the hype, the hope, and reasonable expectationsLast week eMarketer released new data highlighting the slow adoption of multichannel attribution among US marketers (subscribers only)…
Michael C. Foroobar·Oct 11, 2015Attribution starts with two dotsThe last several years have been some of the most exciting in digital marketing generally and attribution specifically yet many advertisers…
