Medium

Franz Enzenhofer

Franz Enzenhofer

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Jul 2, 2020

What to do when a Google Core Update hits you?

Nothing, do nothing.

Franz Enzenhofer

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May 5, 2020

Ads are a trap.

In my piece “10 Things I learned as VP Growth at a hypergrowth Fintech in London.” I stipulated that Google/Facebook ads are a beautiful…

Ads are a trap.

Franz Enzenhofer

·

Apr 30, 2020

Supporting and Hating the Lockdown. Views of an Introvert.

I fully support the lockdown and other measurements to reduce the spread of Coronavirus. I started to wear a mask as soon as the virus…

Supporting and Hating the Lockdown. Views of an Introvert.

Franz Enzenhofer

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Apr 26, 2020

Positioning for Freelancers

For the last Freelancer Meetup Vienna, I kinda spontaneously gave a talk about “Positioning for Freelancers.” This is the gist of it.

Positioning for Freelancers

Franz Enzenhofer

·

Apr 17, 2020

About Targeted List Landing Page Hashes

In my book Understanding SEO, I only touched upon the logic of list landing page hashes. I’m going to go into more detail in this article.

About Targeted List Landing Page Hashes

Franz Enzenhofer

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Apr 15, 2020

The safe job fallacy

Reading through various “laid off” threads on hacker news, Twitter and LinkedIn one thing always sticks out: The people most shocked by…

The safe job fallacy

Franz Enzenhofer

·

Feb 4, 2020

Reasons not to execute.

During 22 years of professional working, consulting, changing the internet (and the companies that operate therein). I came across these…

Reasons not to execute.

Franz Enzenhofer

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Feb 4, 2020

Product lead company considered harmful.

I, by now, perceive a product lead company as similar harmful for the business as a sales lead company, marketing lead one or an…

Product lead company considered harmful.

Franz Enzenhofer

·

Jan 31, 2020

The Systematic 1h Client Assessment

I talk a lot. With clients. With prospective clients. Companies don’t hire consultants ’cause they are fun. (The lack of humor some…

The Systematic 1h Client Assessment

Franz Enzenhofer

·

Jan 30, 2020

The Eric-Anna Principle: The Power of Positive Micro-Feedback.

Eric was not the best designer in the world. Nor was he the best project manager. But he had another particular skill. Whenever you worked…

The Eric-Anna Principle: The Power of Positive Micro-Feedback.

Franz Enzenhofer

Franz Enzenhofer

I challenge startups, companies, and conglomerates as a profession. I think like a developer, I dream in systems, and I hustle like a marketer.

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