Medium

Germar Reed

Germar Reed

·

2d ago

Your Analytics Team Should Not Be a Reporting Factory

Analytics Leadership & Operating Models

Your Analytics Team Should Not Be a Reporting Factory

Germar Reed

·

Oct 5

AI Strategy Is Not a List of Use Cases

An enterprise AI strategy is a coherent set of choices about business outcomes, investment priorities, shared capabilities, and sequencing…

AI Strategy Is Not a List of Use Cases

Germar Reed

·

Sep 12

The Adoption Gap: Where Recurring-Revenue Strategies Go to Die

Recurring revenue is not secured at contract signing. It becomes durable only when customers adopt the critical behaviors that realize…

The Adoption Gap: Where Recurring-Revenue Strategies Go to Die

Germar Reed

·

Sep 5

The Dashboard Is Not the Decision

Decision Intelligence & Performance Governance

The Dashboard Is Not the Decision

Germar Reed

·

Sep 2

Data Is Not an Asset Until It Changes a Decision

Decision Intelligence & Data Strategy

Data Is Not an Asset Until It Changes a Decision

Germar Reed

·

Jan 8, 2019

5 Steps to Getting Started With Big Data for Small Businesses

So, you must have heard something about big data. The information you received may have made it seem as though big data is only for large…

5 Steps to Getting Started With Big Data for Small Businesses

Germar Reed

·

Dec 20, 2018

What is Big Data?

Big data is a term common to both large and small businesses. Almost every business owner has heard something about big data, but not all…

What is Big Data?

Germar Reed

·

Mar 22, 2017

7 Secrets You Learn From Google Analytics

When creating content for your marketing strategy, you have to be smart with how you reach your audience to get the best results. Google…

7 Secrets You Learn From Google Analytics

Germar Reed

·

Mar 18, 2017

Using Facebook Insights to Increase Web Traffic

What is the best time to publish a Facebook post that engages your audience? What days of the week are best to share a blog article on your…

Using Facebook Insights to Increase Web Traffic

Germar Reed

·

Mar 8, 2017

The Power of Facebook Insights

Social media can be a marketing powerhouse for most small to medium sized businesses. A business page on Facebook is essentially required…

The Power of Facebook Insights

Germar Reed

Germar Reed

Data science executive and writer exploring AI, business strategy, human judgment, and the responsibility to build institutions that endure. Views are my own.

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