PinnedInThe StartupbyGianfilippo Ceraselli·Dec 18, 2018Jobs To Be Done theory helps you to create better productsAn introduction to the theory with examples and insights.A response icon4A response icon4
Gianfilippo Ceraselli·Oct 26, 2018Content-First Design: come iniziare dai contenutiNella fase analitica e strategica ci si concentra maggiormente sul “perché” (perché gli utenti fanno o dovrebbero fare qualcosa, perché il…
InUX CollectivebyGianfilippo Ceraselli·Oct 19, 2018Enhance your design process with this content-first techniqueDuring the analytical and strategic phase, we focus on “why” users do or should do something. The following design stage is commonly…
InUX CollectivebyGianfilippo Ceraselli·Jun 20, 2018Boosting app visibility in the app storeHow Apple and Google could improve the app discover in their stores.A response icon1A response icon1
InThe StartupbyGianfilippo Ceraselli·Apr 23, 2018How to use Digital Transformation to create new marketsCan we describe as digital transformation all those projects that include digital technologies? Are we making a transformation if we do not…A response icon3A response icon3
Gianfilippo Ceraselli·Apr 23, 2018Come sfruttare la Digital Transformation per creare nuovi mercatiÈ sufficiente adottare tecnologie digitali nei progetti per definirli come Digital Transformation? Si può parlare di trasformazione se non…
Gianfilippo Ceraselli·Apr 17, 2018Customer Experience Transformation: come fare il primo passoQuando le aziende chiedono il nostro aiuto per trasformare la loro customer experience, consigliamo di dedicare una giornata di workshop…A response icon1A response icon1
Gianfilippo Ceraselli·Mar 10, 2018Il Jobs to be Done ti aiuta a battere la concorrenzaUn’introduzione alla teoria con esempi e approfondimenti.A response icon2A response icon2
InTDS ArchivebyGianfilippo Ceraselli·Mar 28, 2017AI generational clashA response icon1A response icon1
InAdventures in Consumer TechnologybyGianfilippo Ceraselli·Mar 18, 2017Why we need Copy and Swap from Apple, Google and MicrosoftCut, Copy and Paste. Can you imagine a working day without these basic commands? Sure, we could still achieve the desired outcome but a lot…A response icon4A response icon4
