Vinit Mehta·Nov 10, 2016The Evolution of DiamondsWhen most people look at a diamond, they see a glimmering, expensive and beautiful stone associated with marriage. Diamonds and fine jewels…
Vinit Mehta·Nov 5, 2016Can Diamonds Help Save The World?Our take on the purpose-driven #RealIsRare ad campaign and the DPA’s strategy to connect with the future of diamond buyers
Vinit Mehta·Oct 21, 2016The Affair of the Diamond NecklaceEvery diamond has a story, and one story I referenced earlier this year is so outrageous that it deserves its own exploration. It’s about…
Vinit Mehta·Aug 25, 20169 Pieces of Advice For Anyone Buying an Engagement RingThe only guide you’ll need before you get on your knee
Vinit Mehta·Aug 16, 2016How Pop Culture Popularized the DiamondHave you ever wondered how the diamond engagement ring became such a prominent, romantic part of relationship culture? Or how diamonds…
Vinit Mehta·Aug 8, 2016What You May Not Know About DiamondsDiamonds aren’t just my business — they’re my passion
Vinit Mehta·Jun 29, 2016A Brief History of DiamondsDiamonds are the most beautiful, unique, and coveted jewels on Earth, but they’re also incredibly mysterious. The gems we see behind glass…
