Medium

Guilherme Gondim Pinheiro

Guilherme Gondim Pinheiro

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17h ago

Massive Transformative Purpose: The Sentence That Brings People to You

Why some small teams attract volunteers, talent and partners far beyond their size, and how to write a purpose big enough to do the same.

Massive Transformative Purpose: The Sentence That Brings People to You

Guilherme Gondim Pinheiro

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2d ago

Bakery Math: Does Your Business Close the Numbers Before You Build It?

A one-hour, back-of-the-envelope calculation that tells you whether your revenue idea makes sense, and which number you must test first.

Bakery Math: Does Your Business Close the Numbers Before You Build It?

Guilherme Gondim Pinheiro

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6d ago

The Golden Circle: Your “Why” Is Not a Sentence for the Wall

How to use Simon Sinek’s Why, How and What to find a purpose your partners actually share, and turn it into a vision, a mission and a pitch…

The Golden Circle: Your “Why” Is Not a Sentence for the Wall

Guilherme Gondim Pinheiro

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Sep 28

Where Does Your Technology Begin and End?

Why defining the scope of a technology is the first — and most neglected — step of any technology roadmap.

Where Does Your Technology Begin and End?

Guilherme Gondim Pinheiro

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Jan 21

When You Don’t Know Who Is Inside Your Problem (Part 1)

Hello, how are you? If you landed here by accident, you may not know me yet — but if you’ve seen some of the “curiosities about the…

When You Don’t Know Who Is Inside Your Problem (Part 1)

Guilherme Gondim Pinheiro

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Jan 4

Three Fits That Decide Whether Your Startup Will Actually Take Off

The beginning of the year is always a good time not only to start new projects, but also to try to give a boost to your main projects…

Three Fits That Decide Whether Your Startup Will Actually Take Off

Guilherme Gondim Pinheiro

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Nov 16, 2025

Revenue Streams: The Most Misunderstood Building Block in Startup Strategy

Today I want to focus on one of the most critical — yet often misunderstood — components of business modeling: the definition and…

Revenue Streams: The Most Misunderstood Building Block in Startup Strategy

Guilherme Gondim Pinheiro

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Nov 1, 2025

How to Define What Your Startup Really Does (And Why You Might Be Wrong About It)

Today, I’d like to talk about a topic that shows up every time we try to build something innovative: how do we really know what needs to be…

How to Define What Your Startup Really Does (And Why You Might Be Wrong About It)

Guilherme Gondim Pinheiro

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Oct 17, 2025

The Art of Defining Problems: Why Every Great Solution Starts with a Strong Problem Statement

Today, I’d like to talk about a topic I often bring up here: problems — or, more precisely, problem definition.

The Art of Defining Problems: Why Every Great Solution Starts with a Strong Problem Statement

Guilherme Gondim Pinheiro

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May 3, 2025

When the Signal Fades: What Deep Space Teaches Us About the Boundaries of Innovation

“The future is already here — it’s just not evenly distributed.” — William Gibson

When the Signal Fades: What Deep Space Teaches Us About the Boundaries of Innovation

Guilherme Gondim Pinheiro

Guilherme Gondim Pinheiro

Engineer with MBA in Innovation Mgmt and MSc in Creative Economy. CEO and Venture Builder at Grand Designs. Prof. of Growth, Service Design and Angel Investor.

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