Gustavo Bramao·Sep 3, 2023Exploring Text and Speech To SQL using Generative AIIn this article, we will delve into a method for generating SQL queries based on user prompts, text, and speech inputs using OpenAI’s API
Gustavo Bramao·Jan 1, 2023Marketing Mix Modeling — Simulator GUI code and Meta Hackathon WinnerRobyn is a great framework to deliver in-house marketing mix models in production. But one of the limitations we found is product adoption…
Gustavo Bramao·May 7, 2022Real-time analyticsBuilding near real-time dashboards for performance marketing,
InTDS ArchivebyGustavo Bramao·Dec 16, 2020The main concepts applied in Frequentist and Bayesian A/B testing.In this article, we will explain the fundamentals differences between frequentist and Bayesian while doing an A/B test and having some fun…
Gustavo Bramao·Jan 3, 2020Building a Media Mix Model and a forecasting tool via Prophet and LM in R with a cool GUI using…In this article, we will see the main steps and concepts involved in building a [1] trend forecasting model enhanced with a [2] marketing…A response icon1A response icon1
Gustavo Bramao·Nov 28, 2018Optimizing towards incrementality at Facebook’s most granular level via Conversion Lift APIFew months ago we spoked about Facebook conversion lift to understand Facebook’s & Instagram’s incremental impact at a campaign level.A response icon2A response icon2
Gustavo Bramao·Jun 8, 2018MMM vs GBHMMMWhy Geo levels Bayesian Mix models are to most advanced MMM for performance Marketing.
Gustavo Bramao·Feb 28, 2018Testing Doubleclick Search vs AdwordsDoubleclick search is supposed to be Google’s Ferrari for search - So before migrating all the campaigns to DS, i’ve decided to test the…A response icon3A response icon3
Gustavo Bramao·Oct 17, 2017Facebook’s Conversion LiftIf you are spending a significant amount on Facebook ads you might be interested by what follows.
Gustavo Bramao·Sep 21, 2017R ProgrammingI’ve just completed this course which I would highly recommend to anyone who wants to learn/practice R programming with useful cases and…
