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andy halley-wright

andy halley-wright

·

Jun 15, 2025

The Rise & Fall of a Madison Avenue Icon — fragment #1.

In the beginning was the word of Raymond Rubicam. And for 95 years Y&R lay under his lengthened shadow. Our father was born in…

The Rise & Fall of a Madison Avenue Icon — fragment #1.

andy halley-wright

·

May 3, 2019

IF THERE’S AN ORIGINAL IDEA OUT THERE I COULD USE IT RIGHT NOW

Only Bob Dylan could bury a great line like that, into the body copy of a song. I say “great line” because it expresses how I’ve felt…

andy halley-wright

·

May 3, 2019

IF THERE’S A NEW IDEA OUT THERE I COULD USE IT RIGHT NOW

Only Bob Dylan could bury a great line like that, into the body copy of a song. I say “great line” because it expresses how I’ve felt…

andy halley-wright

·

May 21, 2018

WHERE HAVE ALL THE SLOGANS GONE?

Yes, it’s been a long time passing. These days in the digital age our attention spans have shortened to cope with the bewildering array of…

WHERE HAVE ALL THE SLOGANS GONE?

andy halley-wright

·

Jan 5, 2018

IMMUTABLE KEYS TO BRAND POWER

In the early 1970s when he was still at Bates, the great Larry Light said:

andy halley-wright

andy halley-wright

BRAND & ACCOUNT PLANNING SPECIALIST Brands are ideas that people store away in their hearts and carry around in their heads. Branding is my life's work.

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