Medium

Hans van Gent

Hans van Gent

·

Dec 2, 2024

Why Building a Content Moat Is Essential in the Age of AI Content Creation

A popular refrain goes, “If it were easy, everyone would be doing it.” The saying is as true in life as it is in business.

Why Building a Content Moat Is Essential in the Age of AI Content Creation

Hans van Gent

·

Sep 29, 2021

Excellent piece, but don't skimp on the promotion of the content as well.

One of the things I notice so many times is that companies are just on the hamster wheel of creating content, hitting that publish button…

In

Startup Stories

by

Hans van Gent

·

Jun 13, 2016

How to Develop the Right Buyer Persona for Your Brand

Is your lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target!

In

Startup Stories

by

Hans van Gent

·

Mar 11, 2016

Starting a company is easy, getting people to actually buy your product is a different story

High growth companies live in a constant state of extremes and uncertainty.

Starting a company is easy, getting people to actually buy your product is a different story

Hans van Gent

·

Dec 10, 2015

Branding Essentials: How To Build Your Brand Story

In a previous post, I talked about how you can utilise “lean” startup principles to start building your brand. Today I will look into the…

Hans van Gent

·

Nov 25, 2015

How Startups Can Utilise Lean Principles For Branding

You’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start…

How Startups Can Utilise Lean Principles For Branding

Hans van Gent

Hans van Gent

Named Top Content Marketer to follow by @smallbiztrends Helping SMEs and agencies make more money through organic and CRO marketing📈follow me to learn more!⤵️

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