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Jeanne Dupeau

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Sep 18, 2020

The year’s top fashion trends in hip-hop, as seen on YouTube

By analysing the year’s top music videos in rap, Heuritech identified hip-hop most fashionable trends of the moment.

Run DMC in their signature 3-stripe Adidas

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Sep 16, 2020

How Can Fashion Brands Go Viral on TikTok in 2020?

If brands want to be successful on TikTok, they must adapt their social media strategies to suit the specificities of the platform.

Harry Styles wearing the JW Anderson cardigan that became a TikTok sensation

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Jul 28, 2020

Quarantine Rebirth: Men’s Fashion Week Review SS21

Discover Heuritech’s review of the key trends from men’s SS21 digital fashion week, a week which pushed the boundaries of the fashion show.

Model poses for Blue Marble

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Jul 23, 2020

The strategy to gaining 2.8 million Instagram followers: An interview with NA-KD

Heuritech interviewed NA-KD to explore how this brand has managed to capture Europe’s fashion market using digital solutions.

The strategy to gaining 2.8 million Instagram followers: An interview with NA-KD

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Jul 20, 2020

How is the mask trend behaving on social media?

With the Covid paradigm, social media is demonstrating a new safety precaution: the face mask.

Woman poses in floral mask

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

·

Jun 5, 2020

Bridging the gap between Artificial Intelligence and creativity in fashion

AI and fashion often misunderstand one another. But more and more, these two worlds are discovering the benefits of their collaboration.

Iris Van Herpen collection

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Jun 3, 2020

Consumer behaviors during and post-Covid

As Covid-19 progresses, consumer behaviors in different geographies continue to be affected by the pandemic in various ways.

Model poses in mustard yellow suit

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

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Jun 1, 2020

Consumer attitudes in fashion during and post-confinement

Confined consumers spent more time on Instagram, and people found new, creative ways to remain healthy and fashionable.

Heuritech’s analysis of top hashtags from Instagram

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

·

May 29, 2020

Fashion trends during and post-pandemic: What is and will be trending?

As a reflection of consumer and industry changes, the Covid-19 pandemic has impacted fashion trends throughout Europe, the US, and China.

Streetwear of neon clothing

In

Heuritech, a Luxurynsight Company

by

Jeanne Dupeau

·

May 28, 2020

Consumer attitudes: Covid-19 x Fashion

Heuritech turned to Instagram to clue in on what consumers are thinking and feeling during Covid-19 and how fashion fits into the picture.

Consumer attitudes: Covid-19 x Fashion

Jeanne Dupeau

Jeanne Dupeau

Created in 2013, Heuritech quantifies and predicts consumer demand with the largest dataset on fashion and the most accurate forecasting model in the world.

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