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Hiten Shah

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Hiten Shah

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Apr 6

Vibe → Environment → Culture: Why Leadership Gets This Backwards

I spent 15 months as an IC at Dropbox after selling my company. First real job of my life. Didn’t control the environment anymore.

Vibe → Environment → Culture: Why Leadership Gets This Backwards

Hiten Shah

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Mar 10

I Called It Infectious Enthusiasm in 2015. Here’s What I Know Now.

I wrote about this in 2015 after I’d met hundreds of founders. I called it infectious enthusiasm. The pattern I described then has held for…

I Called It Infectious Enthusiasm in 2015. Here’s What I Know Now.

Hiten Shah

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Jan 8

The Drama Triangle Is Organizational Debt

Most work problems are easy to solve once they reach the right person. The trouble starts when they don’t get there directly.

The Drama Triangle Is Organizational Debt

Hiten Shah

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Dec 2, 2025

Marketing and the Physics of Infinite Touchpoints

Seventy years ago, a company’s entire external presence fit inside a handful of channels. Print. Radio. TV. A physical storefront. A phone…

Marketing and the Physics of Infinite Touchpoints

Hiten Shah

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Nov 21, 2025

The History of Website Heatmaps

The History of Website Heatmaps

Hiten Shah

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Nov 7, 2025

Why Tech Still Doesn’t Understand Marketing

When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration.

Why Tech Still Doesn’t Understand Marketing

Hiten Shah

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Nov 3, 2025

The History of Slop

Every civilization leaves behind its waste. Ours just scrolls. Before slop meant bad content, it meant survival. In farmyards across…

The History of Slop

Hiten Shah

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Oct 25, 2025

The Toy That Becomes an Operating System

The next operating system grows from curiosity.

The Toy That Becomes an Operating System

Hiten Shah

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Oct 14, 2025

We tested 19 AI website builders. What we discovered will help you decide how to actually use them.

Our team at Crazy Egg spent the past month testing 19 AI website builders. We created 51 pages and evaluated each one against 60 criteria…

We tested 19 AI website builders. What we discovered will help you decide how to actually use them.

Hiten Shah

·

Oct 13, 2025

When Everyone Builds in Public

There was a time when building in public felt radical. Founders wrote to think out loud.

When Everyone Builds in Public

Hiten Shah

Hiten Shah

Posts about Business. Building SaaS for 20+ years. Started http://CrazyEgg.com (2005), KISSmetrics (2008) & http://Nira.com (2020). What are you building?

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