InGet FreshlybyMayur Gupta·Jul 15, 2019Marketing — A Fluff Engine or a Growth EngineI shared a keynote at mParticle’s 2019 Acceleration on the evolution of Marketing from a fluff engine to a Growth Engine. Many of you have…A response icon2A response icon2
Mayur Gupta·Apr 19, 2019From Engineer to CMO: How My Unlikely Path Unveiled the Purpose and Power of MarketingBy Mayur GuptaA response icon1A response icon1
Mayur Gupta·Oct 31, 2018Don’t Confuse Marketing’s Outcomes From Its Outputs — Market to GrowI started my career as an engineer, glaring at black and blue screens scanning log files, analyzing and tuning JVM crashes, recovering…A response icon1A response icon1
InGrowth HackersbyMayur Gupta·Dec 5, 2017When Customer Relationship Means GrowthMarketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving user engagement and…A response icon1A response icon1
InGrowth HackersbyMayur Gupta·Sep 1, 2017Marketing Needs Growth Planning Not Media PlanningMarketing Now Means GrowthA response icon9A response icon9
InGrowth HackersbyMayur Gupta·May 14, 2017Always-On Growth OrganizationThere are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or…