Medium

Jonathan Cooper

Jonathan Cooper

·

May 31, 2015

If Giving Up Cheese

Made You Immortal, Would You Do It?

If Giving Up Cheese

Jonathan Cooper

·

Apr 14, 2015

Budweiser Is Not ‘Beer’

Budweiser’s new marketing campaign lays claim to beer. Not just Budweiser, Bud Light, Bud Ice, Budweiser Select but the actual NOUN “beer.”

Budweiser Is Not ‘Beer’

Jonathan Cooper

·

Apr 11, 2015

Star Wars Beers

Empire Strikes Back vs. Empire Strikes Bock; LucasFilms and Syracuse, NY-Based Empire Brewing At Odds Over Trademark Filing.

Star Wars Beers

Jonathan Cooper

·

Apr 9, 2015

Untappd: How 2 Guys Built Craft Beer’s Social Media Platform In Their Spare Time

“The cool thing about beer is that it creates conversation across geographic boundaries and we can enhance that experience.” — Greg Avola

Untappd: How 2 Guys Built Craft Beer’s Social Media Platform In Their Spare Time

Jonathan Cooper

·

Feb 13, 2015

Like Craft Beer? Big Beer’s Leading Lobbyist Says You’re A Chucklehead

The Big Fuss Over Beer And Taxes: Battling Beer Bills Pit Macros Against Micros

Like Craft Beer? Big Beer’s Leading Lobbyist Says You’re A Chucklehead

Jonathan Cooper

·

Jan 13, 2015

Children often recognize the McDonalds logo before they recognize their own name: Fast Food Nation

Nearly 17 years ago Eric Schlosser published the first part of Fast Food Nation in Rolling Stone … it’s worth revisiting and rereading.

Jonathan Cooper

Jonathan Cooper

Writer, husband, father | Creator of Thinking & Drinking: The Craft Beer Card Game | www.ThinkingDrinking.Beer | @ThinkingDrink

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