Jennifer Alsever·May 5, 2022Mormons on MushroomsThis story was originally published in Utah Business Magazine on April 11, but “The Twelve” at the The Church of Jesus Christ of…A response icon3A response icon3
InMarkerbyJennifer Alsever·Oct 26, 2020The Office Is Dead, but Kid Cubicles Are BoomingRemote learning has created a thriving new target market for office supply companiesA response icon2A response icon2
InMarkerbyJennifer Alsever·Aug 10, 2020What Canned Meat Sales Tell Us About the EconomyCovid broke the Lipstick Index and a lot of other economic indicators. Here’s what should replace them.A response icon3A response icon3
InMarkerbyJennifer Alsever·Jul 16, 2020Airstreams and Inflatable Pools: Inside the Cutthroat Staycation EconomyProduct shortages, clogged supply chains, and stir-crazy parents have left companies scrambling to keep up with surging demandA response icon6A response icon6
InMarkerbyJennifer Alsever·Jul 6, 2020Who’s Going Public in the Summer IPO Rush?The recently frozen IPO market is heating up, and companies are racing to go public before the end of summerA response icon1A response icon1
InMarkerbyJennifer Alsever·Jun 15, 2020Indie.vc: Unicorns Are Out, Profits Are InWhy a creative approach to venture capital is powering more sustainable startups — and more diverse foundersA response icon6A response icon6
InMarkerbyJennifer Alsever·Mar 24, 2020The Unlikely Products Selling Out Because of CoronavirusThe pandemic is altering short-term shopper behavior — and retailers can’t keep upA response icon6A response icon6
InMarkerbyJennifer Alsever·Mar 4, 2020How Twitter, Facebook, and Google Are Preparing for the CoronavirusFrom vaccines to remote job interviews, here’s how companies are working to prevent the spread of COVID-19
InMarkerbyJennifer Alsever·Feb 18, 2020Should Your Company IPO? This Flowchart Will Tell You.Find out whether it makes sense for you to go public or stay privateA response icon3A response icon3
InMarkerbyJennifer Alsever·Feb 18, 2020Three Ways to Take Your Company Public Without an IPODutch auctions? Reverse mergers? Direct listings? The pros and cons of IPO alternatives.A response icon1A response icon1