InHackerNoon.combyJohn Eidson·Apr 12, 2018Using Data to Differentiate Your Startup: Part 1Today’s startup world is extremely noisy. No matter what industry you’re in, or great idea you’ve come up with, everywhere you turn another…
InHackerNoon.combyJohn Eidson·Apr 6, 20183 Wonderfully Negative Traits of Successful Startup CEOsSo much is written about the positive attributes that successful CEOs have. We are usually given a list of adjectives such as confident…A response icon1A response icon1
InART + marketingbyJohn Eidson·Apr 5, 2018The Dark Side of Influencer Marketing Creeps CloserIn 2018, brands are increasing their influencer marketing activity, both in frequency and spend. According to influencer platform Linqia…
InART + marketingbyJohn Eidson·Feb 12, 2018Why Your Startup Brand Won’t Get Any Attention in 2018Good riddance 2017, right? Just over a month into 2018 and it’s hard to find a communications executive or brand marketer who’s reluctant…
InART + marketingbyJohn Eidson·May 17, 2017HOW TO UPLEVEL YOUR STARTUP’S MESSAGING TO COMPETE WITH “THE BIG 4”By @JohnTEidson