Solberg Audunsson·Oct 4, 2018Influencer fraudThis week, I’ve had the privilege of speaking at Advertising Week #AWNewYork to discuss influencer fraud and what’s really behind the…
Solberg Audunsson·Jul 2, 2018Developer positions, July 2018Takumi is looking to grow its product team
Solberg Audunsson·Jun 29, 2018Future of software notesI was lucky to be invited to a small conference in Reykjavík hosted by BlueYard Capital. The topics were diverse and ranged from the future…
Solberg Audunsson·Jun 27, 2018Influencer marketing works. Why?It works because it goes a long way to fix an asymmetry issue in advertising between media suppliers and advertisers. An advertiser can…
Solberg Audunsson·Jun 6, 2018Influencer marketing could drive high value targeting on Facebook campaignsFacebook Ads are only as good as their targeting and the data that drives it. Many consumer brands see little benefit from targeting when…
Solberg Audunsson·Jun 1, 2018Thoughts on LOT2046LOT2046 is a subscription service for basics like underwear, t-shirts, socks, self-care products and some random stuff thrown in (necklace…
Solberg Audunsson·May 23, 2018Instagram entrepreneurs: when communities precede productsIn this post I look at advantages influencers launching their own products have over traditional brands, how to assess which industries are…
Solberg Audunsson·May 4, 2018Social video needs a classification systemVideo, especially social video and video marketing, are buzzy terms. They are vague in the same way terms like ‘social media’, ‘digital’…
Solberg Audunsson·Mar 13, 20185 posts that prove creative freedom improves influencer marketingAt Takumi we acknowledge that leaving some creative freedom in campaign briefs can drive better results. Not only do influencers have more…
