Medium

Yonatan Kagansky

In

Corporate Storytelling

by

Yonatan Kagansky

·

Nov 6, 2024

How Small Stories Won the American Election

In politics and marketing, big narratives set the stage, but small stories make them resonate. Without relatable moments, big ideas can…

How Small Stories Won the American Election

Yonatan Kagansky

·

Jun 30, 2022

How to change people’s minds

US gun control as an example

How to change people’s minds

Yonatan Kagansky

·

May 16, 2022

How to impress impressive people

Practical template included

How to impress impressive people

Yonatan Kagansky

·

Jan 17, 2022

Branding vs. Employer Branding vs. Employee Branding [at least one is totally unnecessary]

The (almost over)simplified perspective for decision-makers

Photo by <a href=”https://burst.shopify.com/@lightleaksin?utm_campaign=photo_credit&utm_content=Browse+Free+HD+Images+of+Woman+In+Overalls+Poses+By+Brick+Wall&utm_medium=referral&utm_source=credit">Samantha Hurley</a> from <a href=”https://burst.shopify.com/young-adult?utm_campaign=photo_credit&utm_content=Browse+Free+HD+Images+of+Woman+In+Overalls+Poses+By+Brick+Wall&utm_medium=referral&utm_source=credit">Burst</a>

In

HackerNoon.com

by

Yonatan Kagansky

·

Jul 7, 2019

Three Misunderstood Notions About How Stories Work

How to utilize the power of stories and achieve business results, without becoming a troubadour.

Three Misunderstood Notions About How Stories Work

In

HackerNoon.com

by

Yonatan Kagansky

·

Jun 6, 2019

Applying a Hollywood formula to shape winning products

Why you need a Product Story, and how to craft it

Applying a Hollywood formula to shape winning products

In

HackerNoon.com

by

Yonatan Kagansky

·

May 16, 2019

The hidden story behind revolutionary products

Or how successful startups told an appealing Product Story without actually saying anything

The hidden story behind revolutionary products

In

HackerNoon.com

by

Yonatan Kagansky

·

Apr 19, 2019

The Comics Story of Exodus (Startups Version)

The Comics Story of Exodus (Startups Version)

In

HackerNoon.com

by

Yonatan Kagansky

·

Dec 13, 2018

Strategy is a Compromise

Are you compromising? You should!

Strategy is a Compromise

In

HackerNoon.com

by

Yonatan Kagansky

·

Nov 14, 2018

Do you still think your decision-making is rational?

Better get rid of this perspective to push your business (and personal life) forward.

Do you still think your decision-making is rational?

Yonatan Kagansky

Yonatan Kagansky

A Craftsman of Strategic Narratives: Corporate Vision/Mission; Brand Positioning and Strategy; High-Stakes Pitches.

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