InIBM DesignbyKatrina Alcorn·Apr 20, 2023IBM Design teams win Red Dot, iF, Indigo AwardsI am very excited to recognize several of our design teams at IBM for developing solutions that stand out in the market and are now raking…A response icon1A response icon1
InIBM DesignbyKatrina Alcorn·Nov 28, 2022Good Design Is (Still) Good BusinessIf you are a leader in tech and are not embracing design, you’re not doing your job.A response icon2A response icon2
InIBM DesignbyKatrina Alcorn·Jul 18, 2022The Process. The Politics. The Pitfalls. Preparing for an executive role at IBM DesignSince I joined IBM as General Manager, Design a little less than a year ago, we have made significant changes in our organization. This has…A response icon5A response icon5
InIBM DesignbyKatrina Alcorn·Nov 22, 2021Continuous Learning: We Are the Ones We’ve Been Waiting ForFor a design practice as large, dynamic, and specialized as ours, we must adopt a mindset of continuous learning, and create the actual…A response icon3A response icon3
InIBM DesignbyKatrina Alcorn·Nov 15, 2021Handcuffed to Aliens: Developing Stronger Cross-functional Partnerships with DesignTen years ago, a publisher offered me a contract to write a business book with the working title, Handcuffed to Aliens: The People…A response icon4A response icon4
InIBM DesignbyKatrina Alcorn·Nov 8, 2021Listening to Customers: Ain’t Nothing Like the Real ThingIn my last post, I touched on some of the conditions that make pervasive excellence in design possible. Now let’s unpack the first one…A response icon5A response icon5
InIBM DesignbyKatrina Alcorn·Oct 26, 2021Pervasive Excellence across IBM: Three ways design can make it happenBefore I joined IBM this summer, I asked the former GM, Phil Gilbert, how we were doing with design.A response icon2A response icon2
InIBM DesignbyKatrina Alcorn·Sep 15, 2021The First 60 Days“What is your vision?”A response icon7A response icon7
