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Kevin Potts

Kevin Potts

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Mar 25, 2018

Up, up and away from America

When the opportunity arose to spend one year living outside America, the move seemed obvious.

Kevin Potts

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Apr 21, 2017

Status Quo is a Starting Point, Not a Proof Point

Recently I inquired on LinkedIn if I should use the CMS capabilities in Hubspot to drive a complete marketing website.

Kevin Potts

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Nov 11, 2016

I Am Done With Twitter

It’s you. And me. It’s all of us.

In

Evoking Brand

by

Kevin Potts

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Oct 7, 2016

Resonance and Harmonics in Writing

Employing the language of audio engineering to describe the language of words.

In

Evoking Brand

by

Kevin Potts

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Aug 25, 2016

The only three things I look for in copy

Assuming I can make it past your headline.

In

Evoking Brand

by

Kevin Potts

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Aug 9, 2016

Audience Mapping in Two Dimensions 🙌🏼

When it comes to brand marketing, there are, like, a zillion ways to slice and dice an audience.

Audience Mapping in Two Dimensions 🙌🏼

In

Evoking Brand

by

Kevin Potts

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Jul 12, 2016

What is the difference between voice and tone?

In brand style guides, “voice” and “tone” are sometimes blended together or freely interchanged. This is a bit of a disservice.

Kevin Potts

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Jul 6, 2016

When Rape Culture Hits Home

Tonight the Swans are playing in Philadelphia. In protest, I won’t be attending.

When Rape Culture Hits Home

In

Evoking Brand

by

Kevin Potts

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Jun 9, 2016

You don’t need a time machine for brand strategy

Kevin Potts

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May 19, 2016

Alternatives to “dumpster fire”

Let’s get creative in our insults.

Kevin Potts

Kevin Potts

Writer, designer, brand wonk. Strong coffee, stronger opinions. Listener of good music. An American living abroad in Germany.

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