Kirill Solomein·9h agoHow AI Can Build Your Personal Brand in One Sitting (and What It Can’t Do)The first time I asked an AI tool to “write my personal brand,” it handed me a bio calling me a “passionate innovator driving…
Kirill Solomein·2d agoPractical Gifts for Someone Starting Something New.Last December, someone gave me a gift basket. Jam, crackers, a wedge of Castello Brie, and a handmade chocolate peppermint pretzel. Out of…
Kirill Solomein·4d agoSkip the Resolution. Write a Personal Brand ManifestoLast weekend I was cleaning my desk, and guess what I found? My 2026 resolution, written on a sticky note and slowly fossilizing under a…
Kirill Solomein·Sep 24, 2025The Mission Statement is Dead. Long Live the Brand Anthem.How can you replace your company’s mission statement with a song? This article explains why old-school branding is out and creative, modern…