Lars C. L. Larsen·Sep 28, 2019ROAS Is Dead. Long Live PROASROAS is the Internet Explorer of marketing KPIs. A shitty default that we have been using for far too long simply because it is a default…
InAdNudgingbyLars C. L. Larsen·Feb 6, 2019How To Track New Customer Acquisition in Google Analytics With ShopifyFor any business, the value of a customer extends beyond the immediate dollar value of their purchase. Rather, the value of a customer is…A response icon2A response icon2
InAdNudgingbyLars C. L. Larsen·Jul 23, 2018Explore Your Google Shopping Feed With Feed ManagerAt AdNudging.com we spend a lot of time thinking about how to optimise and automate various AdWords related processes and work flows. To…
InAdNudgingbyLars C. L. Larsen·Mar 20, 2018Google Shopping Product Reviews Feed GeneratorShopify provides a useful free app for collecting product reviews from customers. The reviews are SEO-friendly, but not particularly SEM…A response icon1A response icon1
InAdNudgingbyLars C. L. Larsen·Oct 24, 2017AdWords Product Update Notification DashboardWhether you work for an agency or in-house, keeping AdWords Search campaigns up to date with the latest product updates on your website can…
InAdNudgingbyLars C. L. Larsen·Jun 24, 20175 Excel Macros to Improve Your AdWords WorflowMacros provide a great way to automate common operations when working with AdWords in Excel. Below are 5 macros that I use on an almost…
InAdNudgingbyLars C. L. Larsen·Feb 7, 2017Centralising Account Level Scripts with Manager Account (MCC) Scripts in AdWordsAdWords Manager Accounts are indispensable when it comes to managing multiple client accounts. This is particularly true if you frequently…
Lars C. L. Larsen·Oct 31, 2016How I Helped a Startup more than 5x Their Traffic OvernightWhenever you hear anyone talk about ‘growth hacks,’ just mentally translate it in your mind into ‘bullshit’. Paul Graham
InAdNudgingbyLars C. L. Larsen·Oct 25, 2016(Semi) Automating A/B Testing with Google Sheets and SupermetricsA key tenet of digital marketing is testing. Indeed, in many respects digital marketing (when done right) is one giant, ongoing experiment…
InAdNudgingbyLars C. L. Larsen·Oct 11, 2016Making the Case for an AdWords AuditFor many SMEs, hiring a digital marketing agency to manage their AdWords account(s) can be prohibitively expensive. As a result, many SMEs…
