Lexie·Feb 23, 2021Marketing in the time of Covid-19As marketers we believe that success is driven by a story that fits within our worldview, something that at the moment is very challenging…
Lexie·Mar 13, 2017Just For Laughs — Humour can mean serious business for beauty brands.The use of humour in marketing is nothing new, but in the beauty category, it is an increasingly serious business. While all kinds of…
Lexie·Feb 15, 2017Unearthing Lost Skills And Crafts In BeautyNow more than ever, we are seeing the beauty world turn to time honoured traditions that draw on ancient cultures and heritage…
Lexie·Feb 6, 2017Brand provenance today: Design for our desire to discoverAs consumers become more engaged by desires of discovery, how can brands use design to take provenance to the next level?
Lexie·Dec 2, 2016A New Future For BeerThe impact of the craft beer movement cannot be depreciated, evolving from a once underground subculture into a driving force that has…
Lexie·Nov 10, 2016Inspiration From Leather LaneFollowing our recent office move to Hatton Garden we have found ourselves exposed to some of London’s best ‘street food’ thanks to our new…
Lexie·Oct 13, 2016Making Sense Of ‘Male’ BeautySince the rise of the metrosexual, everyone from multinational giants to kitchen table entrepreneurs have been quick to monetize the…
Lexie·Sep 29, 2016Pringles in a bag?We know that standout and recognition on shelf are no longer enough. In today’s competitive market, that initial clarity must be…
Lexie·Sep 26, 2016Designing Better DietIn “Watching the English: The Hidden Rules of English Behaviour” the social anthropologist Kate Fox argues that the English relationship…
Lexie·Sep 26, 2016A New Age of Transparency for BeautyPreviously a few beauty brands could deliver distinction and desire through showcasing their ethical affiliations. However, as expectations…
