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Maria Fafouti

Maria Fafouti

·

Feb 23, 2023

Break Your Designs (yes, seriously!)

There is great tangible value in inviting a range of multi-disciplinary stakeholders to “break your design” — to ultimately make it…

A street art colourful graffiti of the Green Hulk looking angry and ready to hit something

Maria Fafouti

·

Feb 3, 2023

Show, don’t tell: Prioritising tangible outputs

As designers, we definitely speak our own language. But we get greater engagement when we show our outputs and use less jargon.

Polaroid camera on a table

Maria Fafouti

·

Jan 9, 2023

Service Designers x Prototyping

If you have pen and paper, you can prototype. Prototyping allows you to solve problems better. There are different ways to prototype.

A blank page of a notebook with a mental binder. There is a wooden sharpened pencil in the middle of the page.

Maria Fafouti

·

Dec 30, 2022

Start with inclusive design

Inclusive design offers a framework for creating products and services by addressing various consumer needs.

A range of different people walking across a busy street in town, in the middle of a two way highway with cars passing by.

Maria Fafouti

·

Dec 13, 2022

Make sure that your ideation workshops provide stimulus upfront

We can help participants ideate by showing them market scan examples of similar solutions.

A person drawing mobile screens with different visual ideas on a table surrounded by different colours post-it notes

Maria Fafouti

·

Dec 10, 2022

We need to continually codify the design and implementation process

Your method and team’s skillset determines the quality of the outputs. The method is unique to the engagement and should be codified.

We need to continually codify the design and implementation process

Maria Fafouti

·

Nov 25, 2022

On emotional design

Emotions are key to design. We created a simple model to help capture consumer emotions which can be used to understand user behaviours.

On emotional design

In

Bootcamp

by

Maria Fafouti

·

Nov 12, 2022

Understand behaviour by exploring the user’s context

Service Design and Research need to be Human-Context Centred, not just Human-Centred, so we explore the context which leads to behaviour.

A group of people in a meeting

Maria Fafouti

·

Oct 8, 2022

Service Design: Bringing “target consumers” to life for Ideation

How we can use actors to embody the target consumers and to describe their behaviour and context in order to help ideation.

Service Design: Bringing “target consumers” to life for Ideation

Maria Fafouti

·

Sep 10, 2022

Sometimes you must design for the customers who don’t want to engage with you

If our designs overcome the barriers preventing customer from engaging with our service, we increase the likelihood of adoption for all.

Sometimes you must design for the customers who don’t want to engage with you

Maria Fafouti

Maria Fafouti

Lead Service Designer, writing about methodologies. Connect on LinkedIn: https://www.linkedin.com/in/maria-fafouti-ey-cx/

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