PinnedMatej Lancaric·May 15, 2024How to soft launch a mobile game in 2024?How to Soft launch your game in 2024? Does something change? Of course, YES! Although the soft launch has not changed much, some aspects of…A response icon1A response icon1
PinnedMatej Lancaric·May 4, 2025Meta’s Ad ROAS — 101 guide for UA managersMeta’s advertising platform has introduced a new campaign optimization method called Ad ROAS (Return on Ad Spend) that specifically uses…
PinnedMatej Lancaric·May 7, 2025💰 From Zero to €1.6M: The No-BS guide to Solopreneur FreedomHey there, fellow solopreneurs, aspiring entrepreneurs, and industry peers! TL;DR: I built a one-person gaming consultancy from scratch —…
PinnedMatej Lancaric·Jan 13, 2025User Acquisition & Creative learnings with comments — 2024The article breaks down the game-changing lessons in User Acquisition (UA) and creative strategies for mobile marketing in 2024.A response icon1A response icon1
PinnedMatej Lancaric·Apr 11, 2024Matej Lancaric: The Story of a SolopreneurThe Journey of a : Finding Success in Being Yourself
Matej Lancaric·Nov 1, 202412 tips for killer mobile User Acquisition (Q3 version)Hey, here we go again! The previous UA killer articles were super successful, so I decided to start writing a UA killer tips segment. I…
Matej Lancaric·Jan 5, 2024User Acquisition & Creative learnings with comments — 2023Started this tradition three years ago, half drunk after the Christmas dinner when I saw a lot of predictions flying around. I sat down…
Matej Lancaric·Dec 17, 202311 tips for killer User Acquisition ops Q4 versionHey. Here we go again! The previous UA killer articles were super successful, so I decided to start writing a UA killer tips segment. So, I…
Matej Lancaric·Nov 3, 2023Ready, Set, Rumble: Blizzard’s Soft Launch Playbook for Warcraft Rumble unveiled!In May 2022, Blizzard first unveiled Warcraft Arclight Rumble, the next mobile game coming to the Warcraft franchise. Over a year later…
Matej Lancaric·Sep 16, 202311 tips for killer User Acquisition ops (Q3 version)Hey. Here we go again! The previous UA killer articles were super successful, so I decided to start writing a UA killer tips segment. So, I…
