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Morten Hegewald

In

The Startup

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Morten Hegewald

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Jul 28, 2020

How to Import Data to Salesforce Marketing Cloud (ExactTarget) Using Python REST API

Supercharge your sales and marketing teams by leveraging your data!

How to Import Data to Salesforce Marketing Cloud (ExactTarget) Using Python REST API

Morten Hegewald

·

Dec 25, 2019

Web Scraping 101 in Python

Web scraping is an effective way to build or add to your data sets. Here’s how to get started in just a few minutes using Python.

Web Scraping 101 in Python

In

TDS Archive

by

Morten Hegewald

·

Nov 20, 2019

Marketing Channel Attribution with Markov Chains in Python — Part 2: The Complete Walkthrough

Markov chains, in the context of marketing channel attribution, gives us a statistical framework to model customer journeys in a…

Marketing Channel Attribution with Markov Chains in Python — Part 2: The Complete Walkthrough

In

The Startup

by

Morten Hegewald

·

Nov 5, 2019

Marketing Mix Modelling Step-by-Step — Part 2: Getting Business Value From Your Model

In part 1 of this walkthrough we went over the basic building blocks to creating your own successful marketing mix model (MMM). But what…

Marketing Mix Modelling Step-by-Step — Part 2: Getting Business Value From Your Model

In

The Startup

by

Morten Hegewald

·

Oct 27, 2019

Marketing Mix Modelling Step by Step — Part 1: Building the Model

In part 1 of this walkthrough on how to build your own Marketing Mix Model we’ll touch on:

Marketing Mix Modelling Step by Step — Part 1: Building the Model

Morten Hegewald

·

Mar 10, 2019

Marketing Channel Attribution using Markov Chains 101 in Python

Any business that’s actively running marketing campaigns should be interested in identifying what marketing channels drive the actual…

Marketing Channel Attribution using Markov Chains 101 in Python

Morten Hegewald

Morten Hegewald

I work as a Data Scientist at Wealthsimple where I use data science to help people achieve financial freedom.

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