InProduct CoalitionbyMatthew Halpern·Jul 10, 2022The Seven Basic Value PropositionsValue propositions are like story plots — they’re all variations on common themes.A response icon2A response icon2
InUX CollectivebyMatthew Halpern·Jun 27, 2022Applying psychology to product experimentationAre you putting the best foot forward every time you launch a test?
InMission.orgbyMatthew Halpern·Nov 9, 2017The Psychology of Choice: What Addiction and Consumer Decision Have in CommonWoah dude, that’s kind of a dark comparison don’t you think?A response icon1A response icon1
InMission.orgbyMatthew Halpern·Oct 10, 2017A bartender’s guide to experience design— Many thanks to my Secco Wine Bar family.A response icon1A response icon1
