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Mamello "Mum-z" Mokoena

Mamello "Mum-z" Mokoena

·

Aug 31, 2022

Why Native Advertising “Just Makes Sense”

As an award winning stand up comedian and digital consultant I have been in the entertainment and marketing industry for over 15 years so…

Why Native Advertising “Just Makes Sense”

Mamello "Mum-z" Mokoena

·

Jul 20, 2021

Digital Marketing Basics: Selling vs. Consulting

Digital media is the marketing channel that can allow for good transparency, as long as the reporting and measurement metrics are in line…

Digital Marketing Basics: Selling vs. Consulting

Mamello "Mum-z" Mokoena

·

Jul 20, 2021

Digital Marketing Basics: Targeting

Digital advertising can seem invasive and “spammy” if the advert is not relevant. This is why targeting is important.

Digital Marketing Basics: Targeting

Mamello "Mum-z" Mokoena

·

Mar 11, 2019

Digital Marketing Basics: Conversions

In digital marketing, conversion marketing is the act of marketing with the intention of increasing conversions, that is, site visitors…

Digital Marketing Basics: Conversions

Mamello "Mum-z" Mokoena

·

Mar 11, 2019

Digital Marketing Basics: Segmentation

Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have…

Digital Marketing Basics: Segmentation

Mamello "Mum-z" Mokoena

·

Apr 15, 2018

Digital Marketing Basics: Implementation

Implementation is the most crucial part of any digital marketing campaign. With the plethora of people who understand the basics of online…

Digital Marketing Basics: Implementation

Mamello "Mum-z" Mokoena

·

Apr 14, 2018

Digital Marketing Basics: Optimization

Optimization is the process of making improvements on a campaign or a brand’s overall digital presence through the process of analysing…

Digital Marketing Basics: Optimization

Mamello "Mum-z" Mokoena

·

Apr 11, 2018

Digital Marketing Basics: Banner Ad Reporting

Once your banner advert has gone “live” (which means that your banner is already serving impressions on the advertiser’s selected web page…

Digital Marketing Basics: Banner Ad Reporting

Mamello "Mum-z" Mokoena

·

Apr 10, 2018

Digital Marketing Basics: CPM, CPC, CPA

When an advertiser would like to run an online banner campaign they need to understand how they will be billed for the advert. There are 3…

Digital Marketing Basics: CPM, CPC, CPA

Mamello "Mum-z" Mokoena

·

Apr 10, 2018

Digital Marketing Basics: Online Banners

With more and more people needed digital marketing solutions, it is becoming increasingly important for clients to understand the basics of…

Digital Marketing Basics: Online Banners

Mamello "Mum-z" Mokoena

Mamello "Mum-z" Mokoena

2 time International Emmy nominated, 4 Time SAFTA award winner, SAFTA judge, SA's Got Talent Semi Finalist, entrepreneur and intrapreneur and entertainer.

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