Nico Wittenborn·Nov 1, 2024Five Years of Exploring the AdjacentToday is the 5th birthday of Adjacent, which had the 1st close on 11/1/2019. When I started, the term Solo Capitalist had not been coined…
Nico Wittenborn·Mar 14, 2024The Hardware Subscription PlaybookOne of the key learnings from working with the team at Calm after we led their Series A at Insight was how many people struggle with…A response icon3A response icon3
Nico Wittenborn·Feb 13, 2024Adjacent x Apple Vision [Pro]My first post on Medium 11 years ago was about how I got into VC after refurbishing, unlocking, and reselling first-gen iPhones…A response icon1A response icon1
Nico Wittenborn·Jan 12, 2024The Mobile-First Prosumer PlaybookWhen I started exploring consumer subscription companies, there was a clear line in the sand between SaaS companies and consumer…A response icon1A response icon1
Nico Wittenborn·Jan 11, 2023Exploring the AdjacentI first read about the ‘adjacent possible’ in How We Got to Now when living in Berlin and working at the early-stage Venture Capital fund…A response icon1A response icon1
Nico Wittenborn·Jan 7, 2023Stakeholder Venture CapitalLast month I was on vacation with my family, which gave me time to catch up on some reading. Amongst the books I read was ‘The Man Who…
Nico Wittenborn·May 19, 2020Ceilings in CSSHow far can you grow your consumer subs business?A response icon1A response icon1
Nico Wittenborn·May 5, 2020Mobile Subs: Unit Economics 101The fastest way to get a grip on your LTV/CACA response icon1A response icon1
Nico Wittenborn·Apr 21, 2020Mobile Subs Dashboard v1A Simple KPI Overview for Mobile Subscription BusinessesA response icon1A response icon1
Nico Wittenborn·Jun 20, 2018Investing in the Consumer Subs ABCTwo weeks ago, I had the chance to give a talk at one of my favorite European tech conferences, NordicNext, which I gave the cryptic title…
![Adjacent x Apple Vision [Pro]](https://miro.medium.com/v2/resize:fill:160:106/1*WFz0SgZxsjeDqAluyav-4g.jpeg)
![Adjacent x Apple Vision [Pro]](https://miro.medium.com/v2/resize:fill:320:214/1*WFz0SgZxsjeDqAluyav-4g.jpeg)
