Olcayto Cengiz·Oct 28Recruitment is Broken. And We Are Automating the Problem.When technology designed to connect talent with opportunity becomes the very barrier standing between them.A response icon2A response icon2
Olcayto Cengiz·Aug 30What is the New Benchmark for Cars?In the beginning of this year, I wrote an article on linkedin; “The Efficiency Lobotomy: How the Automotive Industry Lost Its Soul” and it…
Olcayto Cengiz·Aug 15HR is dead. Long live career coaches.There is a Turkish song which I love, that roughly says:
Olcayto Cengiz·Aug 10The Evolution of Brand Communication Chapter 3 of 3: Experience: What memories are made ofI started this series with two ideas Kevin Roberts introduced almost twenty years ago: Lovemarks and its much less talked-about sibling…
Olcayto Cengiz·Aug 9The Evolution of Brand Communication Chapter 2 of 3: In a SiSoMo world, who is the real lovemark?In my previous article on this topic, in Chapter 1, I wrote about Kevin Roberts’ idea that, despite being overshadowed by lovemarks, might…
Olcayto Cengiz·Aug 4The Evolution of Brand Communication, Chapter 1 of 2: SiSoMo -The forgotten idea that predicted…Some ideas change the world, others rarely predict it. And even if they do, they might end up being forgotten.
Olcayto Cengiz·Aug 2AI Didn’t Take My Job. German Did.When I moved to Germany in 2016, there was a feeling in the air that was impossible to ignore.
Olcayto Cengiz·Jul 31Can you prompt an emotion?What’s more important for a product? Design or experience?
Olcayto Cengiz·Apr 23What makes a designer a “good designer” in the world of AI?With the relentless rise of AI, many professionals suddenly find themselves wondering if their careers are on the line. Initially, AI was…
Olcayto Cengiz·Apr 23The Istanbul Metro Through the Eyes of an Experience Designer: The In-Car ExperienceLast week, I visited Istanbul for just 36 hours after a long time away. This short trip reminded me of how long it had been since I last…
