Oleg Popov·Jul 10, 2022Bridge Growth Marketing Tactics and CPG marketing realityThe marketing world has been divided between digital-first and CPG brands since the invention of paid ads on Google and Facebook. The…
Oleg Popov·Dec 3, 2019How to deal with web attribution when there is no single tool that can solve it.Dedicated to those who suffer.A response icon2A response icon2
Oleg Popov·Dec 17, 2018How to take video content marketing to the whole another levelI know, it doesn’t sound modest. But, I do think that we’re one of the few startups who did it. Is it smart or stupid — you decide. But…A response icon2A response icon2
Oleg Popov·Jul 2, 2018How to Build a Complete Facebook Ads AutomationSo today we’re going to talk about building a system that will run all your ads on Facebook automatically. But before we start, let’s…
Oleg Popov·Apr 2, 20183 Best tools for Facebook marketing.I’ve been asked this question dozens of times: “it seems that you guys in Scentbird know how to scale facebook. Can you recommend tools…A response icon2A response icon2
Oleg Popov·Mar 8, 2018How To Scale your Facebook ad spend from $400k/mo to $1.2 mln/moThe trick is not to fall into micro management. Volatility is the second Facebook name. Just make a step ahead.
Oleg Popov·Jan 29, 2018Half the money I spend on advertising is wasted; the trouble is I don’t know which half.In old days, nobody was sure what part of their marketing efforts brings results and what doesn’t. Or, to be more accurate, how significant…A response icon2A response icon2
Oleg Popov·Oct 3, 2017How to Approach User Acquisition When There Are so Many Channels.Let’s say you have (or work for) a startup and you have investments and first traction and you’re looking on how to scale, how to build a…
Oleg Popov·Aug 17, 20176 LEARNINGS FROM GROWING OUR FACEBOOK SPEND FROM $0 TO $500KHi, my name is Oleg Popov and I’m responsible for growth at Scentbird. We have been growing from $0 to $500k in monthly facebook spend for…
Oleg Popov·Jul 1, 2017One Facebook Scaling Approach That Matters The MostHi, my name is Oleg Popov and I’m responsible for growth at Scentbird.
