George Aliferis·Mar 9, 20233 Podcast hosting platforms that you need to know to get startedUse Lybsin, Captivate and Anchor as references to explore hosting options
InBetter MarketingbyGeorge Aliferis·Mar 25, 2020What Are the Best B2B Marketing Channels for Your Business?The law of shitty clickthroughs
InThe StartupbyGeorge Aliferis·Feb 23, 2020The Evolution of Marketing and What It Means for B2B StartupsThe move from Mad Men to Math Men should favour organisations with an affinity to data, yet they are lagging behind in their marketing…
InThe StartupbyGeorge Aliferis·Feb 1, 2020Creating the Right Video Content for Your B2B SaaS or Fintech StartupJust making “a video” is no longer an option for marketers. It is particularly challenging in industries that are not visual and “serious”.A response icon1A response icon1
InThe StartupbyGeorge Aliferis·Nov 26, 2019Workspace Wars: WeWork vs Regus and the New Rules of Engagement in B2B MarketingRegus and WeWork compete for the top spot of the wokspace market in an epic battle where they both had to raise their B2B marketing game.A response icon1A response icon1
George Aliferis·May 21, 20196 Months of Research and Experimentation with Fintech Social Video ContentIn January 2019 we launched InvestOrama: a Fintech and financial education channel, based on a couple of observations.
InThe StartupbyGeorge Aliferis·May 3, 2019Fintech Lessons from the Fastest Growing Financial FirmVanguard is the fastest growing asset manager. Here are the reasons of its enduring success and what startups can learn from it.
InDataDrivenInvestorbyGeorge Aliferis·Feb 6, 2019Jack Bogle: The Ultimate Data-Driven Investor**This visual essay is adapted from the script of a video: The Idea that Saved a Trillion Dollars**
George Aliferis·Jan 14, 2019The partner’s guide to dealing with pregnancy cravingsIf you haven’t gone through a pregnancy yet, you must have heard about cravings anyway. Here are some tips based on experience on how to …