InDirt MagbyEric Pakurar·Nov 19, 2020The problem with marketing talent: How we got hereThree forces that explain why the traditional agency model fails its talent so spectacularly
InDirt MagbyEric Pakurar·Oct 26, 2020The marketing talent problem: A call to armsThe talent problem is a cancerous tumor that cannot be removed without losing the patient. A call to re-imagine the agency business model.
InDirt MagbyEric Pakurar·Oct 18, 2020We are what we do; we do what we valueA brand is what it does. It’s an empiric truth about marketing. Since we want to avoid the fate of the cobbler’s kids, we thought it was…
InDirt MagbyEric Pakurar·Oct 10, 2020Grateful for being punched in the mouth—the fourth year of DirtWell, would you look at that: October 10th is our anniversary. We’re four years old!
InDirt MagbyEric Pakurar·Nov 14, 2019Three years onLooking back on the first years of Dirt, by the numbers
InDirt MagbyEric Pakurar·Aug 15, 2019Hey, can I borrow a screwdriver?Today’s prompt is a bit of blatant clickbait, written around a suspect piece of research sponsored by Alarm.com, and recently published in…
InDirt MagbyEric Pakurar·Apr 10, 2019Why are we called Dirt?As you might imagine, the question we get asked most often by our clients is, “Why are you called Dirt?”A response icon2A response icon2
InDirt MagbyEric Pakurar·Jun 11, 2018Jelena Veselinovic: Wtf is comms planning?No one seems to quite agree on what “comms planning” means. Or rather, it means so many different things to different people that it has…
InDirt MagbyEric Pakurar·May 8, 2018Eliza Esquivel: Wtf is comms planning?Not so long ago, I asked “Wtf is comms planning?” (Click here for some background on why it’s a good time to be asking this question.)
InDirt MagbyEric Pakurar·Apr 23, 2018Wtf is comms planning?“Communications planning” is a term that has been around for a couple of decades now, give or take. But it doesn’t seem to mean the same…A response icon1A response icon1
